Ad campaign from Brazil selling the latest incarnation of Penguin Classics. Typewriters sprouting pages of Classic novels were set up among lap tops on display at a number of major techie retail stores. According to Google translate the website says:
'To disseminate the Penguin classics - Companhia das Letras in POV, we created an action to draw the attention of hipsters and also the new generation. We ended up pleasing everyone.'
Wonder how many books they sold though?