'Discover new things!'
'Be guided by knowledge'
'Fill in the gaps!'
'Be guided by knowledge'
'Fill in the gaps!'
So says Moscow's government, in an ad campaign to encourage young people to read more. 100 billboards have been planted around the city by the Moscow Writers Union blaring 'Read Books' to the masses.
The Union says experts are witnessing an 'alarming tendency' for people to read less, especially the classics. Russians are developing 'an apathy toward reading serious literature, thick books written not only by contemporaries but by classic writers as well,' and that 'such indifference can lead to erosion of entire cultural layers, to depletion of knowledge about literature, to the loss of national self-identification'.
Who'd have thought? - a Union that talks sense.
The Union says experts are witnessing an 'alarming tendency' for people to read less, especially the classics. Russians are developing 'an apathy toward reading serious literature, thick books written not only by contemporaries but by classic writers as well,' and that 'such indifference can lead to erosion of entire cultural layers, to depletion of knowledge about literature, to the loss of national self-identification'.
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